PROACTIVE POSITIVE IMAGE PROMOTION
Strategy and Budget Proposal
________________________________________________________________________
Contractual FTE Unit Cost Total Cost
______________________________________________________________________
I. Personnel Cost $0,300,000.00
• Contracts and special projects
II. Operational Cost $1,404,00.00
• 1. Broadcasting Cost
One hour broadcast demands 3 hours’ development hours @ the rate of
$100 per hour (9 x3 x 100=2,700 x52= 1,404,400.00
• 2. Local and regional Transpiration 10,000.00
o @ 41 Cents per mile
41x12x7x52= $1,790.00 x 4 7,163. 52
o Internal Transpiration and accommodation @1,500x4 for 5=24,000
• 3. Communication cost (telephone, internet, web site, etc) $5,000.00
150 x12x4=7,200.00 $7,200.00
• 4. Program Development Cost (Research, interviews, etc) $5,000.00
• Articles, news analysis, panel discussion, etc at the rate of $50.00 per activity
300 products at the rate of 5 pieces per week
5. Mulit-Sectoral Positive Image Promotion Activities
A. Diplomatic and Inter-Governmental Affairs $100,000
B. Business Promotion Conferences and Seminars $100,000
C. Tourism, Cross Cultural Promotion Campaigns $100,000
D. Educational Technology and Development Activities $100,000
E. Talent Search and Skilled Expert Exchange Program $100,000
F. Proactive Media Image Promotion Activities $100,000
G. Search Engine and Cyber Image Promotion $100,000
H. Capacity Building Enterprises (technical Assistance) $200,000
__________________________________________________________________
Total Cost: $1, 300,000.00
• Miscellaneous: at 15% for additional costs $0, 150,000.00
• Grand Total: $1,450,000.00
__________________________________________________________________
EXPECTED OUTCOME
• POSITIVE IMAGE PROMOTION CAMPAIGN for Sustainable Security, Peace and Prosperity
Expected Result: Positive Image for investment, Job creation and business enterprises.
1. Short term: A series of Multi-Sectoral, multi-cultral positive image promotion campaigns
2. Intermediate term: Recruit positive win-win public and private stakeholders and partners
3. Long term: Develop a series of public and private enterprises positively engaged in Ethiopia/Africa
Proactive Strategy: Incremental, continuous interactive engagement of pubic and private sector in positive image development for investment and prosperity.
1. Vision:
• Promoting Individual and Collective Potential towards Millennial Renaissance Transformational Agenda of Peace, Security and Prosperity
2. Value:
•
Promoting individual and collective potential towards transformational Millennium Renaissance Agenda
3. Process:
• Strategic Continuous Strategic Incremental Managed Change
4. Objective:
• Image Change- Promoting Millennial Renaissance Transformation
5. Approach:
• Win-Win Strategic Partnership with local/International Public and Private Stakeholders
Process: From Negative to Positive and Transformational (Win-Win Enterprises)
__________________________________________________________________
Negative Positive Transformational
A. Human Resources Governance: from Poor to Good to Transformational
Via: Transparent, Accountable and Transformational Governance
1. Population Explosion Population Control Thriving Population
2. Unemployment Skill Development Enterprises
2. Corruption Standards/Protocols Excellence
3. Incompetence In-Service Training Best Practice
4. Insecurity Law and order Proactive Vigilance
5. Poor Productivity Performance Enhancing Tools Quality Improvement
6. Famine Food Security Food Export
7. Charity Empowerment Enterprises
Empowerment based strategy: From charity to Development and Enterprises
i. Charities AID agencies accept and expect disempowered populations to continue to exist
ii. Developmental Empowerment expects peace, security and enabling policy environment for investment and productivity.
iii. Enterprises expects an empowered and self sustaining populations with appropriate tools and expertise possible.
Result-based strategies: From Poverty to Wealth Creation to Prosperity
B. Transformation Leadership Development
Immediate Short Term Long Term
1. Paralysis Dynamic Change Proactive/Transformation
Value: Promoting Millennial Renaissance Transformational Agenda 4 P & P
Approach: Ideological/loyalty Goal/Competency Productivity/Result
Strategy: Measurable Progress that is qualitative, quantitative and productive
SMART Objectives: Specific, Measurable, Appropriate, Realistic and Time Sensitive
• Change the current image of consistent insecurity: conflictive, destructive and lose-lose image of the local and Diaspora and friends of Ethiopia/Africa perspective to Positive, interactive, incremental transformational image.
• Use the Millennium Renaissance Transformational Theme effectively!
Specific: Positive Image Promotion: Multi-Media and Multi-Institution based
Promote Ethiopian/African Millennial Renaissance Agenda of Peace & Prosperity
Measurable: Via Qualitative, Quantitative and Productivity Toosl
• Green Economy: Fair and Free Enterprise System of Governance
• Green Energy: Natural Energy: Water, Wind and Non Fossil fuel
• Green Technology: digitized and Wireless Technology
• Green Industrialization: Sustainable Diverse Industries
• Green/Organic Food Production and Marketing: Value Added Marketing
• Productive Education for Development and Enterprises
• Promoting Sustainable Peace and Prosperity
• Managing change via strategic and innovative approaches
C. Transformations Via Re-engineering and Capacity building of all institutions
1. Public Enterprises 2. Private Enterprises 3. Regional/Federal Enterprises
1. Win-Win Partnership for Peace and Prosperity and Sustainable Security
• Encourage win-win Partnership with African, American, Asian and European partners at school, universities, business and cultural and
• Interactive Multi-Media Proactive Web and Cyber Campaign
• Best Practice Protocol and Templates across all enterprises
2. Enhance all Regional Development Association in all regions
Regions: Northern Southern Western Eastern
Africa
• Eastern
• Southern
• Western
• Central
• Northern
Ethiopia
• Afar
• Amhara
• Gambella
• Gurage
• Hadya
• Harari
• Oromo
• Sidama
• Somali
• South
• Tigre
• Wolaita
3. Enhancing Regional and Municipalities Government Capabilities with Leadership Development
• Executive and Strategic Leadership
• Building Learning Institutions
• Participatory Corporate Governance
• Synergizing Public and Private Stakeholder Interests
• Regional Partnerships at Horn and AU/ME level
4. Enhancing Federal Government Capabilities with Leadership Development
• Executive and Strategic Leadership
• Building Learning Institutions
• Participatory Corporate Governance
• Synergizing Federal/Regional -Public and Private Stakeholder Interests
• Regional Partnerships at Horn and AU/ME level
Interactive Multi-Media Campaigns at local and international level with a focus on Patriotic Ethiopians, Diaspora and Friends of Ethiopia/Africa.
5. Aggressive Multi-Media Interactive Image Changing Campaigns
• Audio
• Video
• Radio
• Internet
• Conferences
• Festivals
• Workshops
• Focus Group Meetings
• Interactive educational communications
Remember:
____________________________
1. This is a strategy and needs to be supported with more detailed line item budgeting and time sensitive project management protocols that need to be developed with appropriate consultations with interested groups.
2. The strategy envisions engaging highly skilled and experienced institutions, public an private organizations.
3. The author is Dr Belai Habte-Jesus, and can be contacted at the address below for further discussion and realization of this strategy.
PROACTIVE POSITIVE IMAGE PROMOTION
Strategy and Budget Proposal
________________________________________________________________________
Contractual FTE Unit Cost Total Cost
______________________________________________________________________
I. Personnel Cost $0,300,000.00
• Contracts and special projects
II. Operational Cost $1,404,00.00
1. Broadcasting Cost
One hour broadcast demands 3 hours’ development hours @ the rate of
$100 per hour (9 x3 x 100=2,700 x52= 1,404,400.00
2. Local and regional Transpiration 10,000.00
o @ 41 Cents per mile
41x12x7x52= $1,790.00 x 4 7,163. 52
oInternal Transpiration and accommodation @1,500x4 for 5=24,000
•3. Communication cost (telephone, internet, web site, etc) $5,000.00
150 x12x4=7,200.00 $7,200.00
•4. Program Development Cost (Research, interviews, etc) $5,000.00
•Articles, news analysis, panel discussion, etc at the rate of $50.00 per activity
300 products at the rate of 5 pieces per week
6. Mulit- Sectoral and Multi-Cultural Positive Image Promotion Activities
A. Diplomatic and Inter-Governmental Affairs $100,000
B. Business Promotion Conferences and Seminars $100,000
C. Tourism, Cross Cultural Promotion Campaigns $100,000
D. Educational Technology and Development Activities $100,000
E. Talent Search and Skilled Expert Exchange Program $100,000
F. Proactive Media Image Promotion Activities $100,000
G. Search Engine and Cyber Image Promotion $100,000
H. Capacity Building Enterprises (technical Assistance) $200,000
___________________________________________________________
Total Cost: $1, 300,000.00
• Miscellaneous: at 15% for additional costs $0, 150,000.00
• Grand Total: $1,450,000.00
__________________________________________________________________
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Millennium Strategic Enterprises (MSE)
• Strategic Enterprises
• Strategic Planning Session
• The firm specializes in strategic thinking, options, evaluations, re-engineering and reorganization of private and public enterprises, primarily working for profit and nonprofit organizations, associations, government and quasi-government agencies and grant makers.
• Our Competencies:
Strategic Planning for Organizations
Strategic Meeting Facilitation
Strategic Technology Assessment, Planning and Implementation
Strategic Board Development-Board of Directors Development/Training
Strategic Marketing/Fundraising – Defining the Competitive Position
Strategic Communications – media, print materials, Internet
Strategic Multi-Cultural Community Engagement / Collaboration
Strategic Public/Business/Nonprofit Partnership
Strategic Public Presentations/Training
Strategic Trade Associations/Service Organizations
Strategic Writing/Editing Presentations and Multi-Media Broadcasting
Strategic Effective Philanthropy/Grant making
Founded in 1993
• Millennium Strategic Enterprises was founded to empower for profit and nonprofit organizations and business associations achieve their missions with excellence.
• The firm provides services to maximize outcomes, focusing organizations' vision and a strategic use of resources, utilizing the services of professionals in various fields, depending on the assignment.
Consulting Rates
Basic Rates
• Consulting work is based on an hourly fee of $125/hour for work in the Greater Hartford, CT vicinity. Work out of the area is billed at the half-day ($750) or full-day ($1,250) rate, which covers travel time.
• Secretarial, support and administrative work is available and is billed at the rate of $40/hour.
• Miscellaneous Expenses such as long distance calls, faxes, shipping, mileage and out-of-the ordinary costs for postage, materials, or supplies are billed separately with appropriate documentation.
Contract Maximum
• A contract maximum fee or "not to exceed amount" is established and agreed upon by the client and the consultant prior to contract signing.
• The consultant agrees that, assuming the project does not change; total project fees will not exceed this amount without the written consent of the client.
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We are writing to thank you for all your positive contribution to the family of Global Strategic Enterises, Inc. Organizations..
As part of our reorganization to promote success with excellence we are making key strategic changes that encourage transparency, accountability and professionalism across all disciplines in our respective organizations.
Promoting win-win relationship with all stakeholders
• As part of building a strong professional team across all disciplines we believe it is critical to build excellent relationships with all our stakeholders. We appreciate that our employees are the most critical assets and as such you are the engine of our success and excellence. We encourage creating a positive working environment that promotes win-win relationships with all stakeholders, i.e. clients, professionals, providers and regulatory authorities.
Promoting a learning organization with excellent documentation
• Our strategy is to continue to do the good things that you have been doing and provide you with additional tools and supports to provide a highly efficient, effective and high quality service to our client community. We encourage developing a system of communication where you learn every day and have strategies to make changes as you go.
Promoting Success with Excellence via Continuous Quality Improvement Audit
• We believe in success and to achieve it with excellence in satisfaction to the interests of all stakeholders, that is the client community, professional staff and the regulatory authorities both at local, state, federal and our main partners of excellence the Joint Commission for the Accreditation of Health Care.
Focusing on Stability, continuity and productivity with managing time!
• Our focus during the immediate , intermediate and short term future is stability, continuity, productivity and most importantly improving the market share and image of the organization at each site that is based on effective time management (with Calendar and Daily Communication Log and productivity reports)
Promoting a goal and results oriented leadership
• Our key strategy of success is integrating corporate, regional and local team efforts to make our service competitive, professional and highly responsive to the changing needs of our client community. We encourage using the goal and results oriented leadership strategy that was shared at the meeting. Promoting evidence based work environment that enhances performance, results and improvement from day to day.
Promoting Transparency and Accountability
• We believe in horizontal and vertical integration of responsibilities such that we respond to the demands of our internal management and external market and providers with effective communication tools. We encourage every one to maintain a calendar, daily communication logs and productivity reports so that there is seamless communication across the board via evidence based (qualitative, quantitative and productivity led) communication.
Calendar and Productivity driven communication
• We suggest that you maintain a calendar driven weekly agenda, where you have Daily Communication Log for the office and at each individual staff activity level, with clear cut productivity tools that are evidence driven to ensure Continuous Quality Improvement on a daily and weekly basis.
Weekly Meetings and Productivity Reports
• We encourage you to have two or three short meetings every week with appropriate attendance, agenda and talking point minutes as suggested during our meeting with sample minutes to be e-mailed to Dr Belai, Steve and Karen within two hours of the meeting. You will get response within 24 hours from one of us.
Monday Noon: Management Meetings
• Management Meetings with key senior clinical, operational, marketing and accounts representatives. Maintain Managerial Checklist that includes Personnel and Accounting and Operational Management Checklist at each meeting for follow-up.
Wednesday Noon: Clinical Audit Meetings
• Clinical staff that include the DoN, nurses, PT/OT.ST/MSW/HHA as necessary where charts are reviewed for clinical optimum service in line with CMS new guidelines and Joint Commission Standards. Here again, minutes and Clinical Checklists should be maintained. To ensure for follow up.
Friday Noon: Calendar review and preparation for next week
• We encourage all staff to submit their calendars to the Administrator/Director of Nursing by noon every Friday, so that appropriate supervisory prioritization of responsibilities could take place relevant to the needs and challenges of each week. This will feed into the weekly productivity report.
We thank you all for your positive cooperation and making our organization a win-win experience for all. Please do not hesitate to contact us any time via e-mail, phone and fax to ensure transparency and accountability in all our activities as we serve our client communities.
We thank you for all your positive contributions and good luck as we all serve with competence our respective communities!
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